The purpose of the art of medicine is not primarily to cure disease or fight death, but to relieve human suffering.

Sherwin B. Nuland

Palliative Care

Palliative Care (PC) is specialized medical care for people living with serious illness. The goal is to improve the quality of life for both the patient and the family.

We believe that upon diagnosis of a serious disease, the patient has the right to receive the extra layer of support that is Palliative Care.

At the present time, the belief is that PC is for patients at the end of life. We are committed to changing the narrative so the public understands that Palliative Care is for those living with serious disease.

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Who we are

Practitioners of an art that tell a story of how palliative medicine helps the patient and family live with serious disease.

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What we do

Create programming that engages the audience to see themselves either as a patient, the family or health care professional.

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How it is Achieved

Through your support of this work for the general public and medical community.

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Sherwin B NulandSherwin B. Nuland

Sherwin “Shep” Nuland was first and foremost a surgeon who took care of sick people. Other than his family, this was his joy in life. Being at the bedside of a patient was essential to his vision of the practice of medicine.

Shep was also a bioethicist, a medical historian and a National Book Award winner for his book “HOW WE DIE”.

“[Nuland’s] talk at TED…remains one of the most powerful moments in the conference’s history. He combined brilliant storytelling with remarkable personal candor and vulnerability. He inspired many at the time,and continues to do so today.

”Chris Anderson, TED’s Curator

Sherwin B. Nuland
Ted Talks

How electroshock therapy changed me

The extraordinary power of ordinary people: A Meditation on Hope

Ted Med

Has technology changed a physician’s values?